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Marketing Communication Management
Electronic Marketing
   
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THE MARKETING COMMUNICATION PROGRAM AT IIT
 

In today's competitive climate, stand-alone concepts like advertising, marketing, and public relations are becoming outdated. The enterprise of bringing products, services, and ideas to the public must synthesize all of these activities into the cohesive whole called marketing communication, which surrounds the prospect with the brand message.

IIT Stuart’s MS in Marketing Communication program will effectively prepare you for this challenging environment—our program is one of only a handful of marketing communication programs offered by an accredited business school. So you will graduate with both the enduring theoretical foundations and analytical skills provided by MBA programs, combined with the practical skills available from our extensive faculty of “practicing professionals” who teach the tools necessary to thrive in today’s rapidly evolving technology-focused environment.

As a result, our graduates are uniquely prepared to develop insightful strategies, combine them with creative marketing solutions, and orchestrate them profitably across a range complex media elements.

Why IIT Stuart?

Quality.
You will benefit from an internationally recognized faculty and curriculum and you will explore marketing in the larger context of the global economy. Our adjunct faculty members are all leading practicing professionals who bring practical, technology-oriented experience into the classroom.

Flexibility.
You can shape a course of study to suit your individual interests, allowing you the rich range of choices you need to achieve your personal career goals. You can also choose between full and part-time options with day and evening classes.

Convenience.
Study in the heart of Chicago, one of the world’s most important communication hubs: Advertising Age reports Chicago as the second largest communications market in the country, citing that nearly 20% of the U.S. workforce in advertising, marketing and public relations lives here.

Discover our Marketing Communication program

Apply now

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.

 
 
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