The Marketing Communication Management concentration uses the latest technology and quantitative research methods to teach a strategy-driven approach that integrates advertising, public relations, databases marketing, promotion, and other marketing tools. This concentration is a flexible option for students seeking a strong general management perspective.

In order to earn a concentration in Marketing Communication Management, you will take four required courses and choose two electives in addition to the eight core courses:

Required Courses:

• MC 532: Sales Promotion Techniques
• MC 534: Fundamentals of Public Relations
• MC 536: Practicum
• MC 552: Marketing Strategy in the Digital Environment

• MC 502: Brand Management
• MC 504: Account Planning
• MC 512: Organization Dynamics
• MC 528: Writing and Presentation Skills
• MC 538: International Marketing Communication
• MC 546: Communication Strategy in the Digital Environment
• MC 551: Business Strategy in the Digital Environment
• MC 554: Relationship Management
• MC 563: Web Page Design

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To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.