Marketing communication merges aspects of traditional disciplines to produce a meaningful strategy that reflects the nature of the consumer, product characteristics, and the business and cultural environment. IIT Stuart’s Marketing Communication program offers the kind of varied and lively learning environment that is necessary to cultivate this range of skills; with a focus on “learning by doing,” you will benefit from a dynamic learning environment that incorporates:

• Case studies and problem solving
• Team projects
• Simulations
• Lectures

Apply now

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.

Admission Requirements

See IIT Stuart’s admission requirements

Program Requirements

Students must complete a total of fourteen courses to earn an MS in Marketing Communication:

• Eight core courses are required, regardless of which concentration you pursue:
• MC 510: Marketing Foundations
• MC 514: Marketing Communications Plan
• MC 516: Marketing and Advertising Research
• MC 520: Understanding the Target Audience
• MC 522: Media Strategy and Implementation
• MC 524: Creative Strategies
• MC 526: Database as Marketing Tool
• MC 530: Direct Marketing
• Four of courses are determined by your concentration, which you will choose based on your particular career goals.
• The final two courses are electives, and these choices are determined by which concentration you are pursuing.

Concentrations

You will have a choice of the specialized concentrations:

Marketing Communication Management
Electronic Marketing

Apply now

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.