The Electronic Marketing concentration prepares students to succeed in the emerging discipline of marketing
in the digital environment. Students will be prepared to address business strategy in the network economy;
specific digital techniques; Web and outline marketing; customer relationship management; e-business
development; and current thinking on legal and social issues.
In order to earn a concentration in Electronic Marketing, you will take four required courses and choose two
electives in addition to the eight core courses:
Required Courses:
MC 546: Communication Strategies in the Digital Environment
MC 551: Business Strategy in the Network Economy: Best Practices
MC 552: Marketing Strategy in the Digital Environment
To learn more about the program and the application process, please call us at 312.906.6576 or email us at
admission@stuart.iit.edu and we will be happy to assist you.
